The new message in the image has been altered with the words in the image being changed. The words were ‘in this area’ and have been changed to ‘Students’ which alters the meaning as if it tells students to not be eaten. The content has been changed with the blood splatters as if the rules have been disobeyed by students being eaten.
The image that I have reproduced has a connection to the ideas that are mentioned in Walter Benjamin’s ‘Work of Art in the Age of Mechanical Production’. The idea that the image connects to it are that ‘Technical reproduction can put the copy of the original into situations which would be out of reach for the original itself.’ (Benjamin, W. 1936. pg.74). This shows that the situation for the image could change from instructions for a college, it could be changed for instructions for a school. This in the end is the idea for a technical reproduction.
Reference:
Evans, J/Hall, S (ed) (2009) Visual Culture: A Reader, London: Sage